ProBowl Machines had excellent bowling machines that were available in all the countries across the globe; however, the online footprint of the company was almost nil. The website of ProBowl Machines had only one page on which there was little content. They were unable to use the power of online marketing and social media, which would have been helpful in reaching out to people from other countries.
We made their online presence more effective through the creation of an interactive and full-fledged website that would not only feature their product line but also add to the credibility of their business while ensuring that users have a good experience. In addition, we implemented a performance-focused marketing approach, which was done through Google Ads and awareness campaigns on social media, helping them generate leads for their products. Moreover, we also did extensive market research, which helped us understand who their potential clients were and how they behaved.
Within months of implementing the new strategy, ProBowl Machines saw a significant improvement in lead generation and brand visibility:
The company successfully moved from a basic online platform to a scalable global sales system.